Services

Get attention. Keep it.
Turn it into impact.

Suzanne's talent — honed over 25 years in TV news — is knowing how to make people stop scrolling, stop driving, stop talking, and pay attention. Then turning that attention into the real outcomes a business actually needs.

  • 01

    Destination & Brand Marketing

    Destinations, small businesses, construction, telecom — even the family beef business she launched and ran from scratch. Integrated campaigns that drive traffic, elevate local players, and build genuine community pride. Strategy rooted in what makes a place (or a brand) actually different.

    • Destination marketing
    • Brand positioning
    • Annual marketing plans
    • Community & stakeholder engagement
  • 02

    Earned Media & PR

    Twenty-five years on the other side of the camera means knowing exactly what an assignment editor will open — and what they'll delete. Real pitches, real relationships, real coverage. Plus calm, credible crisis response when the story turns.

    • Media relations & pitching
    • Press releases & op-eds
    • Spokesperson training
    • Crisis communications
  • 03

    Brand Storytelling

    The thing that sets you apart is almost never the thing on your homepage. Suzanne finds the one true story underneath your business and builds the messaging architecture, voice, and narrative the rest of your marketing can finally hang on.

    • Discovery & positioning
    • Messaging architecture
    • Brand voice & narrative
    • Founder & leadership story
  • 04

    Multi-Platform Content

    One story, told well, deployed everywhere it earns its keep — short-form video, social, web, print, and decks that don't put a room to sleep. Real-time storytelling from someone trained to file before the news cycle moves on.

    • Short-form & social video
    • Content calendars
    • Websites & landing pages
    • Print, decks & collateral
  • 05

    Digital & Paid Media

    Paid social, search, and display that earns its line item — built around creative that's actually worth clicking. The spend follows the story, never the other way around.

    • Paid social & search
    • Display & programmatic
    • Creative production
    • Analytics & reporting
  • 06

    TV, Podcast & Show Development

    Original shows, podcasts, and video — concept to delivery — drawing on a network built over decades in broadcast. The same craft Suzanne uses on her own slate, available to yours.

    • Show development
    • Podcast production
    • Video & post
    • On-camera coaching

Need someone to own the whole thing? SBP plugs in as a fractional CMO or embedded marketing lead — a season, a campaign, or a year.

Talk to Suzanne